Seby · Internal Anatomy · v1 2026-05-27 · L2 Access · team.seby.com.au/brain/

The Seby brain
for your business.

One brain. Five engines. Seventy-three workers running on their own clocks. Pulling from fifteen live sources. Producing the artefacts that used to take a sales team a week, in minutes. This is the anatomy of what is actually running at Seeda right now.

73
Scheduled workers
45
Custom skills
400+
Memory files
6
Safety hooks
5
Privacy tiers
15
Live data sources
DIAGRAM · 00
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↓ INPUTS · 15 LIVE SOURCES ↓ ↑ OUTPUTS · ARTEFACTS + HUMAN ACTIONS ↑ Gmail inbox · sent · drafts Google Calendar both inboxes · 48h ahead Fathom transcripts · 39 published Slack DMs · channels · polls ClickUp tasks · CAM space PostHog deck logins · traffic · WAU Apollo prospect enrichment LinkedIn profile · activity · network SimilarWeb traffic · stack · channels Meta Ads Library live creative · spend signal Chargebee subs · invoices · MRR Xero P&L · contacts · journals Airwallex balances · transfers · FX Twilio SMS · phone log Crunchbase + news funding · exec moves · PR ENGINE 01 Customer Intelligence 8 workers · 16 intel files customer-intelligence-sync customer-mrr-truth customer-tech-watch meeting-history-tracker intelligence-file-audit ENGINE 02 Prospect Research + Score 10 workers · 38 prospects prospect-research-prep prospect-enrichment-nightly new-prospect-detector prospect-page-builder /score · /qualify · channel-history ENGINE 03 Meetings + Comms 14 workers · 39 transcripts meeting-intelligence-prep meeting-intelligence-debrief meeting-followup-drafter inbox-drafter-fast fathom-puller · scanner · classify prospect-reply-monitor ENGINE 04 Deck + Proposal 8 workers · auto-deploy proposal-drafter deck-generator (skill) leadership-deck-prep advisory-board-prep deck-login-monitor content-pipeline ENGINE 05 Pipeline + Performance 9 workers · 6-stage funnel sales-pipeline-daily gtm-velocity-tracker win-loss-capture build-pipeline-review pmf-tracker · usage-digest health-check-builder THE SEBY BRAIN CLAUDE · MEMORY · RULES · HOOKS Prospect pages team.seeda.io/prospects/ Customer intel files 16 customers · per-deal Pre-meeting briefs 48h ahead · auto Post-meeting debriefs classify · file · qualify Follow-up drafts Gmail · send-word gated Proposals · decks deck.seeda.io · proposal.seby Pipeline.md single source of truth Slack alerts DMs to Michael · channels Win-loss learnings sales/learnings/YYYY-MM.md MRR roster customer-roster.md · daily Leadership scorecard 18 cards · every 30 min Morning briefing 07:00 Mon-Fri AEST CAM command centre team.seeda.io/cam/ Weekly digests people · privacy · MCP health SAFETY · ALWAYS-ON send-word gate · em-dash check · privacy hook · repo-boundary · dangerous-action gate · meta-tag check
INSIDE · 01

What's inside the brain.

Not a black box. Four ingredients, all inspectable.

400+

Memory files

Per-project, semantically organised. Feedback, project state, references, session handovers. Indexed by MEMORY.md per project. Synced cross-machine via dotclaude-memory every 5 min.

45

Custom skills

From /score and /qualify to /traffic, /checkpoint, /verify, /code-review. Each one a domain expert. Triggered by phrase, command, or auto-fired by a scheduled task.

18

Operating rules

Privacy boundary (5 tiers, 4 test questions), writing style, brand standards, qualification backtest, hubspot retirement, repo boundary, prospect GTM hub sync. Loaded into every session.

6

Safety hooks

send-word gate on outbound, em-dash check on customer comms, cross-tier write block, dangerous-action gate, web-page-meta check, transcript backup on stop. Run on every tool call.

ENGINES · 02

The five engines, every worker named.

Each engine is a cluster of scheduled workers. Each worker has a clock, an input, a guard rail, and an artefact. None of them sleeps in.

Customer Intelligence
ENGINE 01 · 8 workers

Keeps every customer file truthful as new emails, meetings, and invoices land.

  • customer-intelligence-synchourly · weekdaysScans Gmail for customer mail, updates the intel file, posts to Slack.
  • customer-mrr-truthdaily 05:30Pulls Chargebee + Xero, categorises every customer into 8 buckets, writes customer-roster.md.
  • customer-tech-watchweeklyRe-checks each customer's tech stack and media-spend signals. Flags shifts.
  • meeting-history-trackerdaily 03:00Appends new meetings to each intel file's Conversation History table.
  • intelligence-file-auditweeklyAudits every intel file for staleness, missing fields, privacy violations.
  • structural-changes-watcherevery 30 minDetects schema/template changes that ripple across intel files.
  • weekly-people-intelligence-miningweeklyMines named people across all intel files, builds the network graph.
  • add-customer-issue (skill)on demandManual append to customer-issues.md. Coby picks it up in next health-check.
Prospect Research + Score
ENGINE 02 · 10 workers

From first detection to qualified pipeline entry, before a human says a word.

  • new-prospect-detectoron eventCatches new booking, LinkedIn reply, or intro email. Triggers /score.
  • /score (skill)auto + on demand5-signal lead scorecard (ICP, source, engagement, champion, urgency). 0-100, Hot/Warm/Cool/DQ.
  • prospect-enrichment-nightlynightlyApollo + LinkedIn + Crunchbase + news pull. Backfills missing fields on every active prospect.
  • prospect-research-prepdaily 19:0048-hour look-ahead. Multi-source research synth into problem-definition brief. Names the attribution blind spot.
  • prospect-page-builderdaily 04:00Regenerates team.seeda.io/prospects/{slug}/ from intel + transcripts + sales/crm/notes.
  • prospect-first-touch-drafterdaily 10:30Drafts tailored first-touch reply for genuinely new inbound. DMs Michael for review.
  • prospect-followup-cadencedaily 09:00Reads cos-index.sqlite callbacks for commitments hitting today/this week/overdue. Drafts outreach.
  • /qualify (skill)post-meeting auto7-criterion scorecard (Budget, DM, Pain, Timeline, Data, Use Case, Alternatives). Green/Yellow/Red.
  • channel-historyon demandReconstructs every prior touch with a prospect across Gmail, calendar, Slack.
  • tech-stack (skill)on demandSimilarWeb + BuiltWith + Meta Ads Library scan. Returns the prospect's spend posture.
Meetings + Comms
ENGINE 03 · 14 workers

Capture every meeting. Brief before. Debrief after. Draft the reply. Never let a callback rot.

  • meeting-intelligence-prepdaily 07:30Auto-generates meeting prep before every recurring meeting from tier files + fresh context.
  • meeting-intelligence-debrief02 · 03 · 04 AMPer-segment attendee classification. Routes by L0/L1/L2/L3. Mutates leadership deck HTML directly.
  • meeting-followup-drafter02:00 weekdaysDrafts customer follow-up emails, creates Gmail drafts, notifies Michael via Slack DM.
  • meeting-history-trackerdaily 03:00Closes the loop between transcripts + calendar and customer intel files.
  • fathom-pullerevery 30 minPulls pending Fathom transcripts from queue. Chrome-driven, clipboard read.
  • fathom-gmail-scannerdaily 06:30Scans Gmail for Fathom recap emails, extracts call IDs, appends to queue.csv.
  • fathom-auto-classifydaily 10:003-step verification (Gmail recap + calendar + transcript). Auto-publishes customer transcripts.
  • inbox-drafter-fast3x daily weekdaysInbox automation: classify, draft replies, label emails. 7am · 1pm · 6pm.
  • inbox-feedback-processor3x dailyCloses the loop on inbox-drafter by reading Michael's Slack replies and executing Gmail actions.
  • inbox-whitelist-builderweekly Sun 2amRebuilds trusted-sender whitelist from Gmail Sent folder.
  • prospect-reply-monitorevery 30 minPolls Gmail for replies from prospects/customers. Drafts responses. Slack DM.
  • sales-via-slack-pollerpollingPolls dedicated Slack channels for sales signals and forwards to Michael.
  • evening-inbox-chase17:00 weekdaysRe-surfaces unreplied threads that need a Michael nudge.
  • customer-comms (skill)on demandDrafts customer-tier comms in Michael's voice. Hard-gated on send-word.
Deck + Proposal
ENGINE 04 · 8 workers

Eight hours of deck prep becomes one. Decks tail the brain, not the other way around.

  • proposal-drafteron commitmentTriggered when a transcript indicates verbal commitment. Drafts tailored proposal in seeda-ops/deck/contracts/.
  • deck-generator (skill)on demandHTML-first deck builder. Brand-standards enforced. Outputs to deck.seeda.io.
  • leadership-deck-prepSun 6pmBuilds next Wednesday's leadership deck shell. Forks the prior deck, rolls actions.
  • advisory-board-prepSun 6pmBuilds Monday's Michael+Martin advisory deck. Pre-flight runs debrief on any unprocessed transcripts.
  • deck-login-monitorpollingPolls PostHog for deck_login events. Posts visual alerts to Slack.
  • deck-brain-monitorpollingWatches deck content for stale references, broken links, tier violations.
  • content-pipelinescheduledMarketing content production cadence. From outline through draft to publish.
  • branded-doc (skill)on demandOne-pagers, briefs, contracts. Brand kit enforced. Favicon + OG on every page.
Pipeline + Performance
ENGINE 05 · 9 workers

Six-stage funnel. Two-phase scoring. Forecast + velocity + win-loss, all auto.

  • sales-pipeline-dailydailyReconciles pipeline.md against CRM tables + meeting history. Surfaces drift.
  • gtm-velocity-trackerdaily 04:45Reads git log of pipeline.md for stage transitions. Writes deal-velocity.json.
  • win-loss-capturedaily 18:00Detects closures by git-watching pipeline.md. Writes structured debrief to sales/learnings/.
  • build-pipeline-review-automationweeklyBuilds the weekly GTM review deck from pipeline + velocity + learnings.
  • pmf-tracker (skill)on demandTracks the 5 PMF signals: retention, NPS, organic growth, ICP concentration, expansion.
  • seeda-product-usage-daily-digestdailyPostHog WAU/MAU + 28-day sparkline of deck_login. Feeds the leadership scorecard.
  • posthog-usage-refreshdaily 04:30HogQL query, writes cache. Token-free, deterministic. Runs before MRR truth.
  • health-check-builderevery 30 minComputes the 18-card Leadership 6-pillar scorecard. Writes leadership.json + ops.json.
  • cam-page-builderdaily 04:30Hydrates team.seeda.io/cam/ with Coby's brief, pipeline, MRR brain, payroll preview.
FLOW · 03

What flows in. What flows out.

Fifteen live sources on one side. Every prospect, customer, meeting, dollar and signal in the business. Out the other side, the artefacts and humans who consume them.

Inflows · 15 sources

Gmail2 inboxes · service-account auth · MCP
Google CalendarBoth inboxes · 48h look-ahead
FathomChrome-driven pull · clipboard read
SlackDMs · channels · canvas · search
ClickUpCAM space · tasks · comments · time
PostHog3 ventures · HogQL · deck logins
ApolloBulk enrich · people search · job postings
LinkedInProfile · activity · network graph
SimilarWebTraffic · stack · channels (via Supermetrics)
Meta Ads LibraryLive creative · spend posture
ChargebeeSubs · invoices · transactions · MRR
XeroP&L · contacts · bank · journals
AirwallexBalances · transfers · FX · accounts
TwilioSMS · phone log · cost report
Crunchbase + newsFunding · exec moves · PR signal

Outflows · artefacts + humans

Prospect pagesteam.seeda.io/prospects/ · 38 live
Customer intel files16 customers · auto-updated
Pre-meeting briefs48h ahead · in Slack DM
Meeting debriefsRouted L0/L1/L2/L3 · auto-classified
Follow-up draftsGmail drafts · send-word gated
Proposalsproposal.seby.com.au · per customer
Decksdeck.seeda.io · leadership · advisory · prospect
Pipeline.mdSingle source of truth · git-versioned
customer-roster.md8 buckets · live MRR · concentration
Win-loss learningssales/learnings/{YYYY-MM}.md
Leadership scorecard18 cards · 6 pillars · every 30 min
Morning briefing07:00 weekdays · Slack DM to Michael
CAM command centreteam.seeda.io/cam/ · daily rebuild
Coby daily brief06:00 · parent + threaded decisions
Slack alertsMichael DM · channel posts · approvals